Arts Management, MA
2012-2013 University Catalog |
| Banner Code: AR-MA-AMGT |
3330 N. Washington Boulevard
Arlington, VA 22201
Phone: 703-993-8926
Web: artsmanagement.gmu.edu
Faculty
Richard Kamenitzer, Program Director
Nicole Springer, Assistant Director Professional Development
Professor: Reeder
Associate Professors: Kamenitzer (program director), Marcus, Rosenstein
Assistant Professors: Dawn, Gao
Adjunct Faculty: Allen, Berardelli, Bienvenu, Bursten, Case, Corbett, Denhardt-Cissna, Goldstein,Herrmann, Hill, Huschle, Johnson, Kaiser, Lopez, Madden, Salmon, Simpson, Smith, Smyers, Springer, Sweet, Thompson
Course Work
The Arts Management program offers all course work designated AMGT in the Course Descriptions chapter of this catalog.
Program
The MA in arts management responds to a growing demand for graduates who can manage and coordinate the arts, bridging the world of performing and visual arts with applied managerial skills. The Washington, D.C., region is home to one of the nation’s largest concentrations of performing and visual arts organizations. The demand for arts managers with skills in financial and budgetary management, strategic management and entrepreneurship, and public relations, including marketing and advertising, has arguably never been more acute. The need for arts managers with skills in philanthropy, fund raising, and ongoing relationship-building management among the private and public arts sectors also continues to grow at a fast pace.
The MA is a 36-credit program of study that provides a core curriculum in the fundamentals of arts management. Students complete a 24-credit core and then select 6 credits of approved elective courses. Students also take internal and external internships. The internal internship affords an in-depth opportunity to work with professionals in residence at Mason’s Center for the Arts. The external internship provides the opportunity to work at more than 60 different visual and performing arts venues in the Washington, D.C. metropolitan area.
Admissions Requirements
The program is geared toward those with a passion for the arts. Diversity among applicants is anticipated and sought, and candidates are evaluated on a case-by-case basis. Work experience is strongly preferred. It is anticipated that applicants will come from the arts community, with experience and training in music, dance, theater, and visual and technical arts and wish to add the skills of marketing, finance, strategy, entrepreneurship, and management to their repertoire. It is also expected that students will enter with more developed skills in the business side of the arts and wish to unite these skills with prior experiences in the arts. Completed applications must be received by March 1 for fall and October 1 for spring.
In addition to meeting general requirements for university admission for graduate study, applicants must submit the following items:
- Official undergraduate transcripts listing a four-year bachelor’s degree from an accredited institution
- Two letters of recommendation from faculty members or individuals who have first-hand knowledge of the applicant’s academic or professional capabilities
- A two-page (maximum) statement of intent and goals
- Resume
Applicants might be asked to interview with at least one member of the program faculty or Admissions Committee. In addition, applicants may submit a portfolio that demonstrates work experience. Internship experience for recent graduates will also be considered.
Academic Policies
Please see College of Visual and Performing Arts for college academic policies.
Core Requirements (24 credits)
Elective courses at the 600 or higher course level may be taken only after a candidate has completed and/or registered for at least 12 core course credits. Students are required to successfully complete AMGT 602 – Seminar in Arts Management within their first 12 credits.
- AMGT 601 – Fund Raising/Development I Credits: 3
- AMGT 602 – Seminar in Arts Management Credits: 3
- AMGT 603 – Arts and Society Credits: 3
- AMGT 604 – Public Relations and Marketing Strategies for the Arts I Credits: 3
- AMGT 606 – Board of Directors Management Credits: 3
- AMGT 704 – Finance and Budgeting for Arts I Credits: 3
- AMGT 705 – Finance and Budgeting for Arts II Credits: 2
- AMGT 710 – Arts Policy Credits: 3
- AMGT 795 – Capstone in Arts Management Credits: 1
Internships (6 credits)
- AMGT 740 – Internal Internship Credits: 2
- (Or 2 credits of approved electives for those students who have a minimum of 2000 hours of work in an arts management or related field)
- AMGT 790 – External Internship Credits: 1-4 (Students must take a total of 4 credits)
Electives (6 credits)
Arts Management MA candidates who are also Arts Management certificate candidates may apply only 3 credits of these electives to an Arts Management certificate. Arts Management joint MA/certificate candidates in Marketing and Public Relations in the Arts, Fundraising and Development in the Arts, and Program and Project Management in the Arts areas of emphasis must complete a minimum of 45 credits, 9 of which are unique to the certificate. Arts Management joint MA/certificate candidates in the Entrepreneurship in the Arts emphasis must complete a minimum of 45 credits, 7 of which are unique to the certificate.
Select 6 credits from the following:
- AMGT 504 – Professional Development Arts Management Credits: 1
- AMGT 505 – Academic Writing in Arts Management Credits: 1
- AMGT 511 – Introduction to Grant Writing Credits: 1
- AMGT 525 – Introduction to Technology for PR and Marketing in the Arts Credits: 1
- AMGT 526 – Applied Technology Projects for PR and Marketing in the Arts Credits: 1
- AMGT 527 – Selected Readings for PR and Marketing in the Arts Credits: 1
- AMGT 545 – Introduction to Technology for Programming and Project Management in the Arts Credits: 1
- AMGT 546 – Applied Technology Projects for Programming and Project Management in the Arts Credits: 1
- AMGT 547 – Selected Readings for Programming and Project Management in the Arts Credits: 1
- AMGT 555 – Introduction to Technology for Fundraising and Development in the Arts Credits: 1
- AMGT 556 – Applied Technology Projects for Fundraising and Development in the Arts Credits: 1
- AMGT 557 – Selected Readings for Fundraising and Development in the Arts Credits: 1
- AMGT 599 – Special Topics in Arts Management Credits: 1-6
- AMGT 607 – Fund Raising/Development II Credits: 3
- AMGT 608 – Public Relations and Marketing Strategies for the Arts II Credits: 3
- AMGT 609 – Facilities Management Credits: 3
- AMGT 610 – Gallery Management Credits: 3
- AMGT 620 – Legal Aspects in Arts Management Credits: 3
- AMGT 630 – Viral Marketing and Social Media for the Arts Credits: 3
- AMGT 640 – Programming and Project Management in the Arts Credits: 3
- AMGT 650 – Major Gifts and Capital Campaigns Credits: 3
- AMGT 706 – Festivals and Special Events Credits: 3
- AMGT 711 – Directed Readings and Project Credits: 1-6
- AMGT 712 – Grant Writing in the Arts Credits: 3
- AMGT 750 – Arts Entrepreneurship I Credits: 3
- AMGT 751 – Arts Entrepreneurship II Credits: 3
- AMGT 760 – Current Issues in Arts Management Credits: 3
- AMGT 780 – Arts Consultancy Credits: 3