Arts Management, MA


Program Introduction – Arts Management MA Component

The MA in arts management responds to a growing demand for graduates who can manage and coordinate the arts, bridging the worlds of performing and visual arts with applied managerial skills. The Washington, D.C., region is home to one of the nation’s largest concentrations of arts organizations. The demand for arts managers with skills in financial and budgetary management, strategic management and entrepreneurship, and public relations, including marketing and advertising, has arguably never been more acute. The need for arts managers with skills in philanthropy, fund raising, and ongoing relationship management in the private and public arts sectors also continues to grow at a fast pace.

The MA is a 36-credit program of study that provides a core curriculum in the fundamentals of arts management. Students complete a 24-credit core and then select 9 credits of approved elective courses.  Students also take an internship which affords an in-depth opportunity to work with professionals in residence at Mason’s College of Visual and Performing Arts, including the Center for the Arts and visual art spaces. The internship provides the opportunity to work at more than 60 different visual and performing arts venues in Washington, D.C., as well as national and international locations.

Admissions Requirements

The program is geared toward those with a passion for the arts. Diversity among applicants is anticipated and sought, and candidates are evaluated on a case-by-case basis. Work experience is strongly preferred. It is anticipated that some students will come from the arts community, with experience and training in music, dance, theater, and visual and technical arts and wish to add the skills of marketing, finance, strategy, fundraising, entrepreneurship, and management to their repertoire. It is also expected that some students will enter with more developed skills in business and wish to unite these skills with prior experiences in the arts. Completed applications must be received by February 15 for fall and October 1 for spring.

In addition to meeting general requirements for university admission for graduate study, applicants must submit the following items:

  • Official undergraduate transcripts listing a four-year bachelor’s degree from an accredited institution with a minimum GPA of 3.00
  • Two letters of recommendation from faculty members or individuals who have first-hand knowledge of the applicant’s academic or professional capabilities
  • A two-page (maximum) statement of intent and goals
  • Portfolio that demonstrates work experience (optional)
  • Applicants may be interviewed by at least one member of the program faculty or Admissions Committee

Academic Policies

Please see College of Visual and Performing Arts for college academic policies.

 

Degree Requirements


Core Requirements (24 credits)

Elective courses at the 600 or higher course level may be taken only after a candidate has completed and/or registered for at least 12 core course credits.  Students are required to successfully complete AMGT 602 – Seminar in Arts Management within their first 12 credits. For official details on prerequisites, credits, and course information, always refer to the University Catalog.

AMGT 601 - Fund Raising/Development I

Overview for students seeking general knowledge, as well as introductory course for those who will complete the fund-raising concentration. Teaches role of fund raising as management function and part of overall strategic intention of arts organizations, presenting fund raising as a multifaceted, team-based process. Analyzes tools and techniques for effective fund raising.

AMGT 602 - Seminar in Arts Management

Develops tools and techniques necessary for successful pursuit of a management career in visual and performing arts. Introduces wide range of arts organizations, working arts administrators, and institutional models through guest lectures, readings, field trips, and analysis of institutional data. Students gain understanding of organizational structures and functions, as well as models for general management.

604 - Public Relations and Marketing Strategies for the Arts I

Teaches strategic way of thinking about audience, community, and markets. Structured into four modules, beginning with fundamentals of strategic planning. Students learn about external and internal environments and the interplay among them; discuss marketing fundamentals pertaining to arts audiences; and are introduced to fundamentals of applied marketing media and advertising fundamentals.

AMGT 606 - Governance and Leadership

Board development including oversight and management of a board, as well as understanding board functions. Board relationships, including volunteers, are essential through all of the stages of a management career.

AMGT 704 - Finance and Budgeting for Arts I

Introduces budget and finance as fundamentals of the budget process, specifically tailored to needs of arts organizations. Provides overview of accounting as tool to manage and control arts organizations. Involves laboratory component for teaching software application frequently encountered in fiscal operation of arts organizations.

AMGT 705 - Finance and Budgeting for Arts II

Introduces budgeting, planning, and finance as fundamentals of the strategic planning process and management control, specifically tailored to the needs of arts organizations.

AMGT 710 - Arts Policy

Reviews current state of the sector, familiarizing students with most common rationales for public support of the arts and respective roles of federal, state, and local governments and private policy actors. Examines dilemmas that arts organizations face in balancing need for government support and artistic integrity with push and pull of the market. Compares U.S. policies to other developed countries.

AMGT 795 - Capstone in Arts Management

Required in order to complete the MA AMGT degree. Provides students with the opportunity to deepen, expand, and demonstrate mastery of one area of arts management expertise. Builds on work undertaken in a completed AMGT course or internship. Faculty will provide guidance and approve capstone topics. The capstone is a required one-credit course. Students may register for the capstone after having completed all core course requirements for the MA AMGT degree.

CVPA 600 - CVPA Graduate ProSeminar

Introduces students into graduate studies in the arts; the course reviews graduate practices and policies, and the graduate colloquia.


 

Internship (3 credits)

AMGT 742 - Internship I

Provides a specific work environment to build on skills developed in the classroom and integrates work experience with specific academic exercises. Minimum 42 hours/credit.

 


 

Electives (9 credits)

Select 9 credits from the following:

AMGT 504 - Professional Development Arts Management

Combines experimental facets happening within the creative community and the development of an increasing awareness of self. Professional development is not only for the manager, but also for those who work for that manager. It is collaborative, ideally incorporating an evaluative stage. Topics addressed include professional development, consultation, coaching, communities of practice, lesson study, mentoring, reflective supervision and technical assistance.

AMGT 511 - Introduction to Grant Writing

Places components of the grant writing process; including research, proposal writing, terminology, oral and written techniques, and specific focus; within broader context of nonprofit management. Introduction to perspectives of grant seeker and maker. Discover resources and compelling writing skills pertaining to proposal and letters of intent.

AMGT 512 - Grant Writing in the Arts

Places components of grant writing process within broader context of nonprofit management. Introduction to perspectives of grant seeker and maker. The grant writing process: research, proposal writing, terminology, oral and written techniques, and specific focus. Discover resources and compelling writing skills pertaining to proposal and letters of intent. Equivalent to AMGT 712 (2013-2014 Catalog).

AMGT 513 - Technology in the Arts

The one constant in life is change. In today’s world, both technology and arts organizations are changing. This course will give a broad overview of the technologies commonly used in entrepreneurial, small, and large arts organizations and examines the intersection of technology, management, and the arts.

AMGT 599 - Special Topics in Arts Management

Provides opportunity to explore special and timely topics in arts management including theoretical and applied areas. Topics and credit vary; may be repeated for up to 12 credits taken under different topics.

AMGT 608 - Public Relations and Marketing Strategies for the Arts II

Conception, planning, and implementation and control of platforms to create and manage a holistic communications strategy for arts organizations. This includes management of brand, public relations, advertising and the evolving marketplace: new technologies, and theories in marketing.

AMGT 609 - Performing Arts Management

Bridging strategic planning and marketing; audience development; financial management; and board and volunteer management with issues of scheduling, ticketing and sales, mission integration and strategic challenges of new facilities, and growth and operations of existing ones.

AMGT 610 - Visual Arts Management

Covers the many facets of visual art gallery management, from practical considerations of daily operations to the broader examination of gallery’s role in art education, criticism, and art market. Topics such as exhibition coordination and installation, contracts, artist representation, fine art insurance, exhibition policies, budgets, and marketing are covered, along with the responsibility of educating a diverse public.

AMGT 640 - Programming and Project Management in the Arts

Provides both a theoretical framework for thinking about and assessing the value of various programming options and practical examples of the potential partners and resources available for program and project implementation.

AMGT 706 - Festivals and Special Events

Technical aspects of events and festival management. Topics may include cultural understanding, tourism, sponsorship, fund raising and development, logistics of scheduling and contracts, and the relationship to larger venues, marketing and sales, and budgeting.

AMGT 711 - Directed Readings and Project

Opportunity to engage in a more intensive study or project in arts management. Students partner with faculty member for intensive readings and project in strategy and planning in the arts, fundraising and development, entrepreneurial project work, arts marketing, arts policy and law, or other specialized areas pertinent to arts administration.

AMGT 752 - Arts Entrepreneurship

Lecture course in discovering and developing entrepreneurial skills in the arts. Students will conceive, develop, and present a for-profit or not-for-profit business plan and strategy; which will include model(s), market overview, management structure, along with revenue streams, an acquisition strategy, and technical and information technology strategies. Advanced course focuses on developing financial planning skills, funding strategies, marketing and arts sales.

AMGT 792 - Internship II

Provides a specific work environment to build on skills developed in the classroom and integrates work experience with specific academic exercises. Elective. Minimum 42 hours/credit.

Total: 36 credits


This information comes from the University Catalog.  Always refer to the University Catalog for official information relating to your program, and consult your academic advisor.

Program Introduction

The MA in arts management responds to a growing demand for graduates who can manage and coordinate the arts, bridging the worlds of performing and visual arts with applied managerial skills. The Washington, D.C., region is home to one of the nation’s largest concentrations of arts organizations. The demand for arts managers with skills in financial and budgetary management, strategic management and entrepreneurship, and public relations, including marketing and advertising, has arguably never been more acute. The need for arts managers with skills in philanthropy, fund raising, and ongoing relationship management in the private and public arts sectors also continues to grow at a fast pace.

The MA is a 36-credit program of study that provides a core curriculum in the fundamentals of arts management. Students complete a 24-credit core and then select 6 credits of approved elective courses.  Students also take internal and external internships. The internal internship affords an in-depth opportunity to work with professionals in residence at Mason’s College of Visual and Performing Arts, including the Center for the Arts and visual art spaces. The external internship provides the opportunity to work at more than 60 different visual and performing arts venues in Washington, D.C., as well as national and international locations.

An accelerated master’s option is available to students in the theater bachelor’s program.  See Theater, BA/Arts Management, Accelerated MA for specific requirements.

Location

Arlington, Virginia

The majority of courses for the MA in arts management take place on the Arlington campus, with the exception of CVPA 600 and occasional electives that are scheduled on the Fairfax campus.

Admissions Requirements

The program is geared toward those with a passion for the arts. Diversity among applicants is anticipated and sought, and candidates are evaluated on a case-by-case basis. Work experience is strongly preferred. It is anticipated that some students will come from the arts community, with experience and training in music, dance, theater, and visual and technical arts and wish to add the skills of marketing, finance, strategy, entrepreneurship, and management to their repertoire. It is also expected that some students will enter with more developed skills in business and wish to unite these skills with prior experiences in the arts. Completed applications must be received by March 1 for fall and October 1 for spring.

In addition to meeting general requirements for university admission for graduate study, applicants must submit the following items:

  • Official undergraduate transcripts listing a four-year bachelor’s degree from an accredited institution with a minimum GPA of 3.00
  • Two letters of recommendation from faculty members or individuals who have first-hand knowledge of the applicant’s academic or professional capabilities
  • A two-page (maximum) statement of intent and goals
  • Portfolio that demonstrates work experience (optional)
  • Applicants shall be interviewed by at least one member of the program faculty or Admissions Committee

Academic Policies

Please see College of Visual and Performing Arts for college academic policies.

 


Degree Requirements


Core Requirements (24 credits)

Elective courses at the 600 or higher course level may be taken only after a candidate has completed and/or registered for at least 12 core course credits.  Students are required to successfully complete AMGT 602 – Seminar in Arts Management within their first 12 credits.


Internships (6 credits)

For information about the Arts Management Internship Program, or to arrange for an internship, please contact the Assistant Director, Professor Nicole Springer. As a first step in the internship process, it is suggested that you familiarize yourself with the 2014-2015 Graduate Internship Guide (PDF) (WORD).


Electives (6 credits)

Select 6 credits from the following:

Total: 36 credits


This information comes from the University Catalog.  Always refer to the University Catalog for official information relating to your program, and consult your academic advisor.


Program Introduction

The MA in arts management responds to a growing demand for graduates who can manage and coordinate the arts, bridging the world of performing and visual arts with applied managerial skills. The Washington, D.C., region is home to one of the nation’s largest concentrations of performing and visual arts organizations. The demand for arts managers with skills in financial and budgetary management, strategic management and entrepreneurship, and public relations, including marketing and advertising, has arguably never been more acute. The need for arts managers with skills in philanthropy, fund raising, and ongoing relationship-building management among the private and public arts sectors also continues to grow at a fast pace.

The MA is a 36-credit program of study that provides a core curriculum in the fundamentals of arts management. Students complete a 24-credit core and then select 6 credits of approved elective courses.  Students also take internal and  external internships. The internal internship affords an in-depth opportunity to work with professionals in residence at Mason’s Center for the Arts. The external internship provides the opportunity to work at more than 60 different visual and performing arts venues in the Washington, D.C. metropolitan area.

Admissions Requirements

The program is geared toward those with a passion for the arts. Diversity among applicants is anticipated and sought, and candidates are evaluated on a case-by-case basis. Work experience is strongly preferred. It is anticipated that applicants will come from the arts community, with experience and training in music, dance, theater, and visual and technical arts and wish to add the skills of marketing, finance, strategy, entrepreneurship, and management to their repertoire. It is also expected that students will enter with more developed skills in the business side of the arts and wish to unite these skills with prior experiences in the arts. Completed applications must be received by March 1 for fall and October 1 for spring.

In addition to meeting general requirements for university admission for graduate study, applicants must submit the following items:

  • Official undergraduate transcripts listing a four-year bachelor’s degree from an accredited institution
  • Two letters of recommendation from faculty members or individuals who have first-hand knowledge of the applicant’s academic or professional capabilities
  • A two-page (maximum) statement of intent and goals
  • Resume

Applicants might be asked to interview with at least one member of the program faculty or Admissions Committee. In addition, applicants may submit a portfolio that demonstrates work experience. Internship experience for recent graduates will also be considered.

Academic Policies

Please see College of Visual and Performing Arts for college academic policies.

 


Degree Requirements


Core Requirements (24 credits)

Elective courses at the 600 or higher course level may be taken only after a candidate has completed and/or registered for at least 12 core course credits.  Students are required to successfully complete AMGT 602 – Seminar in Arts Management within their first 12 credits.

Internships (6 credits)


Electives (6 credits)


Arts Management MA candidates who are also Arts Management certificate candidates may apply only 3 credits of these electives to an Arts Management certificate.  Arts Management joint MA/certificate candidates in Marketing and Public Relations in the Arts, Fundraising and Development in the Arts, and Program and Project Management in the Arts areas of emphasis must complete a minimum of 45 credits, 9 of which are unique to the certificate.  Arts Management joint MA/certificate candidates in the Entrepreneurship in the Arts emphasis must complete a minimum of 45 credits, 7 of which are unique to the certificate.

Select 6 credits from the following:

Total: 36 credits


 

This information comes from the University Catalog.  Always refer to the University Catalog for official information relating to your program, and consult your academic advisor.