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Graduate Certificate in Arts Entrepreneurship
The Graduate Certificate in Arts Entrepreneurship is a 15-credit graduate certificate for early-to-mid career professionals working in at least tangentially in an arts-related profit or non-profit business. Participants will augment their existing knowledge by examining innovative case studies, studying advanced practices and processes, and the actual execution of business models. Certificate courses will address areas of idea generation, market analysis and testing, arts business and revenue modeling, PR and marketing strategies, budgeting and finance, and public policy and government relations. Learning together in a cohort modeled certificate program, students will develop strong interpersonal skills, public communication strategies, and team-based problem-solving strategies.
Admission Procedures and Requirements
For admission into the Arts Entrepreneurship Certificate, prospective students must show graduation from a 4 year Bachelor's program (or equivalent) and related work experience. Students will apply through GMU Admissions, and applications will be approved by a committee established by the Arts Management Program. Courses taken in pursuit of the certificate are eligible to be applied towards the Master of Arts in Arts Management. For more information please contact 703-993-4574.
Curriculum
Students must complete 15 credits to achieve the certificate.
The following four courses are required:
All Core Courses Credits:
MAM 604
Public Relations/Marketing Strategies for Arts Organizations
3 Credits
MAM 704
Budgeting/Finance for Arts Organizations
3 Credits
MAM 750
Arts Entrepreneurship I
3 Credits
MAM 751
Arts Entrepreneurship II
3 Credits
Three credits of electives as approved by the Arts Management Program
3 Credits
Total Credits:15
Graduate Certificate in Fund Raising and Development in the Arts
The ability to create, direct, and manage fundraising and development departments within not-for-profit organizations can be most challenging for Arts Managers. The 18 credit Fund Raising and Development in the Arts Graduate Certificate Program, especially helpful for mid-career professionals, focuses on the practical application of development principles, writing and communications skills, and strategic planning. A grants writing class adds to the much needed knowledge of not only how to write grants but also how funders are most motivated to fund operating expenses, management training, and special projects. Both of the budget and finance classes equip professionals with the skills to keep arts organizations financially sound and meet the goals of contributed and non-contributed income.
Admission Procedures and Requirements
For admission into the Fund Raising and Development Graduate Certificate in the Arts Program, prospective students must show graduation from a Bachelor's program (or equivalent) and related work experience. Students will apply through Mason's Office of Admissions, and applications will be approved by a committee established by the Arts Management Program.
Curriculum
All Core Courses Credits
MAM 601
Fund Raising/Development in Arts
3 Credits
MAM 602
Seminar in Arts Management
3 Credits
MAM 604
Public Relations and Marketing Strategies for the Arts
3 Credits
MAM 704
Finance and Budgeting for Arts Organizations
3 Credits
MAM 705
Budgeting/Finance for Arts Organizations II
2 Credits
MAM 712
Grant Writing in the Arts
1 Credits
MAM 711 Directed Readings and Project Course:
Major Gifts and Capital Campaigns
3 Credits
Total Credits: 18
The Graduate Certificate in Public Relations and Marketing in the Arts
The Public Relations and Marketing in the Arts Graduate Certificate Program focuses on strategic planning, development and implementation of public relations and marketing in arts organizations for the beginning and mid-level professional. Specifically, areas of audience, community, and markets in relation to applied marketing media and advertising are studied to improve continuance of current audiences and connecting new patrons. Creative and sound practices in both executing and managing communications are presented. Budget and finance courses round out the 18 credit program to safeguard arts organizations to be financially healthy with both short term and long term goals strategically in place.
Admission Procedures and Requirements
For admission into the Public Relations and Marketing in the Arts Graduate Certificate Program, prospective students must show graduation from a Bachelor's program (or equivalent) and related work experience. Students will apply through Mason's Office of Admissions, and applications will be approved by a committee established by the Arts Management Program.
Curriculum
All Core Courses Credits
MAM 601
Fund Raising/Development in Arts
3 Credits
MAM 602
Seminar in Arts Management
3 Credits
MAM 604
Public Relations and Marketing Strategies for the Arts
3 Credits
MAM 608
Executive Management of Arts Communications
3 Credits
MAM 704
Finance and Budgeting for Arts Organizations
3 Credits
MAM 705
Budgeting/Finance for Arts Organizations II
2 Credits
MAM 503
Information Technology for Arts Managers -OR-
MAM 599 Special Topics in Arts Management
Professional Development -OR-
MAM 712 Grant Writing in the Arts
1 Credit
Total Credits: 18
The Graduate Certificate in Special Events Management in the Arts
The 17 credit Special Events Management in the Arts Graduate Certificate Program is for the entry level or mid-level professional to increase their skills in the fast paced and creative field of events management. Whether as an addition to a performing arts event or a stand alone gala, festival or fund raiser, the special events manager must combine their professional perspective with much creativity and marketability. The Festival and Special Events course specifically focuses on the different stages of creative idea development, planning, budgeting, marketing, networking, gaining financial and volunteer support, design, décor, and additional special attention to details to make an event successful and memorable.
Admission Procedures and Requirements
For admission into the Special Events Management in the Arts Graduate Certificate Program, prospective students must show graduation from a Bachelor's program (or equivalent) and related work experience. Students will apply through Mason's Office of Admissions, and applications will be approved by a committee established by the Arts Management Program.
Curriculum
All Core Courses Credits
MAM 601
Fund Raising/Development in Arts
3 Credits
MAM 602
Seminar in Arts Management
3 Credits
MAM 604
Public Relations and Marketing Strategies for the Arts
3 Credits
MAM 704
Finance and Budgeting for Arts Organizations
3 Credits
MAM 705
Budgeting/Finance for Arts Organizations II
2 Credits
MAM 706
Festivals and Special Events
3 Credits
Total Credits: 17 |
