Arts Management

PLEASE BE ADVISED

The Arts Management Graduate Certificates have been revised.

To learn more about the new Arts Management Graduate Certificate, please visit http://artsmanagement.gmu.edu/new-graduate-certificate-announcement/

Effective Fall 2012, the following Certificates are no longer offered:

• Arts Entrepreneurship Graduate Certificate (Banner Code: AR-CERG-AENT)

• Fund Raising and Development in the Arts Graduate Certificate (Banner Code: AR-CERG-FRDA)

• Public Relations and Marketing in the Arts Graduate Certificate (Banner Code: AR-CERG-PRMA)
• Special Events Management in the Arts Graduate Certificate (Banner Code: AR-CERG-SEMA)

The Arts Management Program does not accept applications for these certificates.

Tuition rates Spring 2012

College of Visual & Performing Arts:
All Graduate Programs $461.00 per credit hour (in state);  $1,100.25 per credit hour (out of state).

• Arts Entrepreneurship Graduate Certificate

Banner Code: AR-CERG-AENT

The 15-credit Graduate Certificate in Arts Entrepreneurship is for early to mid-career professionals working at least tangentially in an arts-related profit or nonprofit business. Participants will augment their existing knowledge by examining innovative case studies, studying advanced practices and processes, and executing business models. Certificate courses will address areas of idea generation, market analysis and testing, arts business and revenue modeling, public relations and marketing strategies, budgeting and finance, public policy, and government relations. Learning together in a cohort-modeled certificate program, students will develop strong interpersonal skills, public communication strategies, and team-based problem-solving strategies.

Admission Requirements

For admission into the arts entrepreneurship certificate, prospective students must show graduation from a bachelor’s program (or equivalent) and related work experience. Students apply through Mason’s Office of Admissions, and applications will be approved by a committee established by the Arts Management Program. Courses taken in pursuit of the certificate are eligible to be applied toward the master of arts in arts management, if these courses meet approval.

Total: 15 credits

• Fund Raising and Development in the Arts Graduate Certificate

Banner Code: AR-CERG-FRDA

The ability to create, direct, and manage fundraising and development departments within not-for-profit organizations can be most challenging for Arts Managers.  The 18 credit Fund Raising and Development in the Arts Graduate Certificate Program, especially helpful for mid-career professionals, focuses on the practical application of development principles, writing and communication skills, and strategic planning.  A grants writing class adds to the much needed knowledge of not only how to write grants but also how funders are most motivated to fund operating expenses, management training, and special projects.  Both of the budget and finance classes equip professionals with the skills to keep arts organizations financially sound and meet the goals of contributed and non-contributed income.

Admission Procedures and Requirements

For admission into the Fund Raising and Development in the Arts Graduate Certificate Program, prospective students must show graduation from a Bachelor’s program (or equivalent) and related work experience.  Students will apply through Mason’s Office of Admissions, and applications will be approved by a committee established by the Arts Management Program.

Total: 18 credits

• Public Relations and Marketing in the Arts Graduate Certificate

Banner Code: AR-CERG-PRMA

The Public Relations and Marketing in the Arts Graduate Certificate Program focuses on strategic planning, development and implementation of public relations and marketing in arts organizations for the beginning and mid-level professional.  Specific, areas of audience, community, and markets in relation to applied marketing media and advertising are studied to improve continuance of current audiences and connecting new patrons.  Creative and sound practices in both executing and managing communications are presented.  Budget and finance courses round out the 18 credit program to safeguard arts organizations to be financially healthy with both short term and long term goals strategically in place.

Admission Procedures and Requirements

For admission to the Public Relations and Marketing in the Arts Graduate Certificate Program, prospective students must show graduation from a Bachelor’s program (or equivalent) and related work experience.  Students will apply through Mason’s Office of Admissions, and applications will be approved by a committee established in the Arts Management Program.

Total: 18 credits

• Special Events Management in the Arts Graduate Certificate

Banner Code: AR-CERG-SEMA

The 17 credit Special Events Management in the Arts Graduate Certificate Program is for the entry level or mid-level professional to increase their skills in the fast paced and creative field of events management.  Whether as an addition to a performing arts event or a stand alone gala, festival or fund raiser, the special events manager must combine their professional perspective with much creativity and marketability.  The Festival and Special Events course specifically focuses on the different stages of creative idea development, planning, budgeting, marketing, networking, gaining financial and volunteer support, design, decor, and additional special attention to details to make an event successful and memorable.

Admission Procedures and Requirements

For admission into the Special Events Management in the Arts Graduate Certificate Program, prospective students must show graduation from a Bachelor’s program (or equivalent) and related work experience.  Students will apply through Mason’s Office of Admission and applications will be approved by a committee established by the Arts Management Program.

Total: 17 credits