Arts Management

Effective Fall 2012, a new Arts Management Graduate Certificate program will be offered.  Candidates choose from four concentrations. To apply please visit http://admissions.gmu.edu/

Students who have enrolled in a certificate program prior to the Fall of 2012 are subject to the standards and requirements as set forth in the catalog year of their certificate enrollment.

Application deadlines: March 1 (Fall) and October 15 (Spring); International students apply by February 15 (Fall) and September 15 (Spring).

Graduate Certificate in Arts Management is afforded to those who successfully complete the prescribed fifteen (15) credits of study as indicated for the concentrations listed. The Certificate is intended for those who know the specific expertise they desire to acquire to either enter into or advance arts management or related careers.

The Marketing & Public Relations in the Arts concentration affords the certificate recipient the academic preparation for careers in a variety of positions and roles within an arts, other not-for-profit or commercial arts related organization. These positions include:

• Arts consultants
• Arts marketing strategists
• Community liaisons
• Marketing and advertising personnel in arts organizations
• Marketing information researchers
• Media relations
• Public relations personnel

The Entrepreneurship concentration affords the certificate recipient the academic preparation for careers in a variety of positions and roles within an arts, other not-for-profit or commercial arts related organization. These positions include:

• Arts consultants
• Entrepreneurs in visual technology
• Special events coordinators
• Website designers

The Programming & Project Management in the Arts concentration affords the certificate recipient the academic preparation for careers in a variety of positions and roles within an arts, other not-for-profit or commercial arts related organization. These positions include:

• Art show coordinators
• Arts consultants
• Special events coordinators
• Website designers
• Managers of community and regional theaters
• Managers of regional dance venues
• Managers of regional symphonies
• Network managers
• Production management personnel
• Program directors
• Special events coordinators
• Technical directors for theater, opera, and other performing arts organizations
• Technology or information officers of established arts organizations

The Fundraising & Development in the Arts concentration affords the certificate recipient the academic preparation for careers in a variety of positions and roles within an arts, other not-for-profit or Arts consultants commercial arts related organization. These positions include:

• Arts consultants
• Development personnel in arts and arts-related organizations

• Fund-raising and philanthropy directors
• Program directors
•  Volunteer coordinators

Admission Requirements

• GPA 3.0
• Official undergraduate transcripts listing a four-year bachelor’s degree from an accredited institution
• Two letters of recommendation from faculty members or individuals who have first-hand knowledge of the applicant’s academic or professional capabilities
• A two-page (maximum) statement of intent and goals

Applicants might be asked to interview with at least one member of the program faculty or Admissions Committee. In addition, applicants may submit a portfolio that demonstrates work experience.

Concentration Marketing and PR in the Arts Requirements

• AMGT 604 – Public Relations and Marketing Strategies for the Arts I Credits: 3
• AMGT 608 – Public Relations and Marketing Strategies for the Arts II Credits: 3
• AMGT 630 – Viral Marketing & Social Media Credits: 3
• AMGT 620 – Legal Aspects in AMGT Credits: 3
• AMGT 525 – PR&MRKT: Intro to Technology Credits: 1
• AMGT 526 – PR&MRKT: Applied Tech Projects Credits: 1
• AMGT 527 – PR&MRKT: Selected Readings Credits: 1

Total Credits: 15

Concentration Entrepreneurship in the Arts Requirements

• AMGT 750 – Arts Entrepreneurship I Credits: 3
• AMGT 751 – Arts Entrepreneurship II Credits: 3
• AMGT 704 – Finance and Budgeting for the Arts I Credits: 3
• AMGT 705 – Finance and Budgeting for the Arts II Credits: 2
• AMGT 603 – Arts and Society Credits: 3
• AMGT 525 – PR&MRKT: Intro to Technology Credits: 1

Total Credits: 15

Concentration Programming and Project Management in the Arts Requirements

• AMGT 640 – Programming and Project AMGT Credits: 3
• AMGT 609 – Facilities Management Credits: 3
• AMGT 706 – Festivals and Special Events Credits: 3
• Choose either

• AMGT 604 – PR and Marketing I Credits: 3
• AMGT 601 – Fundraising and Development I Credits: 3

• AMGT 545 – PPM: Intro to Technology Credits: 1
• AMGT 546 – PPM: Applied Tech Projects Credits: 1
• AMGT 547 – PPM: Selected Readings Credits: 1

Total Credits: 15

Concentration Fundraising and Development in the Arts Requirements

• AMGT 601 – Fundraising and Development I Credits: 3
• AMGT 607 – Fundraising and Development II Credits: 3
• AMGT 650 – Major Gifts and Capital Campaigns Credits: 3
• AMGT 712 – Grant Writing in the Arts Credits: 3
• AMGT 555: F&D: Intro to Technology Credits: 1
• AMGT 556: F&D: Applied Tech Projects Credits: 1
• AMGT 557: F&D: Selected Readings Credits: 1

Total Credits: 15

Tuition Rates Spring 2012

College of Visual & Performing Arts:
All Graduate Programs $461.00 per credit hour (in state);  $1,100.25 per credit hour (out of state).