Curriculum


Arts Management MA

This information comes from the University Catalog.  Always refer to the University Catalog for official information relating to your program, and consult your academic advisor.


Core Requirements (24 credits)

Elective courses at the 600 or higher course level may be taken only after a candidate has completed and/or registered for at least 12 core course credits. Students are required to successfully complete AMGT 602 – Seminar in Arts Management within their first 12 credits.

AMGT 601 - Fund Raising/Development I

Overview for students seeking general knowledge, as well as introductory course for those who will complete the fund-raising concentration. Teaches role of fund raising as management function and part of overall strategic intention of arts organizations, presenting fund raising as a multifaceted, team-based process. Analyzes tools and techniques for effective fund raising.

AMGT 602 - Seminar in Arts Management

Develops tools and techniques necessary for successful pursuit of a management career in visual and performing arts. Introduces wide range of arts organizations, working arts administrators, and institutional models through guest lectures, readings, field trips, and analysis of institutional data. Students gain understanding of organizational structures and functions, as well as models for general management.

AMGT 603 - Arts and Society

Examines role of visual and performing arts, with emphasis on historic traditions and trends that have most directly influenced contemporary American practice. Consideration is given to the functions of art in society in addressing questions: What constitutes good or bad art? What is the value of art? What encouragements or impediments does our society offer to the creative artist or arts institution?

AMGT 604 - Public Relations and Marketing Strategies for the Arts I

Teaches strategic way of thinking about audience, community, and markets. Structured into four modules, beginning with fundamentals of strategic planning. Students learn about external and internal environments and the interplay among them; discuss marketing fundamentals pertaining to arts audiences; and are introduced to fundamentals of applied marketing media and advertising fundamentals.

AMGT 606 - Governance and Leadership

Board development including oversight and management of a board, as well as understanding board functions. Board relationships, including volunteers, are essential through all of the stages of a management career.

AMGT 704 - Finance and Budgeting for Arts I

Introduces budget and finance as fundamentals of the budget process, specifically tailored to needs of arts organizations. Provides overview of accounting as tool to manage and control arts organizations. Involves laboratory component for teaching software application frequently encountered in fiscal operation of arts organizations.

AMGT 705 - Finance and Budgeting for Arts II

Introduces budgeting, planning, and finance as fundamentals of the strategic planning process and management control, specifically tailored to the needs of arts organizations.

AMGT 710 - Arts Policy

Reviews current state of the sector, familiarizing students with most common rationales for public support of the arts and respective roles of federal, state, and local governments and private policy actors. Examines dilemmas that arts organizations face in balancing need for government support and artistic integrity with push and pull of the market. Compares U.S. policies to other developed countries.

AMGT 795 - Capstone in Arts Management

Required in order to complete the MA AMGT degree. Provides students with the opportunity to deepen, expand, and demonstrate mastery of one area of arts management expertise. Builds on work undertaken in a completed AMGT course or internship. Faculty will provide guidance and approve capstone topics. The capstone is a required one-credit course. Students may register for the capstone after having completed all core course requirements for the MA AMGT degree.

CVPA 600 - CVPA Graduate ProSeminar

(must be taken within the student’s first 2 semesters) Introduces students into graduate studies in the arts; the course reviews graduate practices and policies, and the graduate colloquia.


Internship (3 credits)

AMGT 742 - Internship I

Provides a specific work environment to build on skills developed in the classroom and integrates work experience with specific academic exercises. Minimum 42 hours/credit.


Electives (9 credits)

Select 9 credits from the following:

AMGT 504 - Professional Development Arts Management

Combines experimental facets happening within the creative community and the development of an increasing awareness of self. Professional development is not only for the manager, but also for those who work for that manager. It is collaborative, ideally incorporating an evaluative stage. Topics addressed include professional development, consultation, coaching, communities of practice, lesson study, mentoring, reflective supervision and technical assistance.

AMGT 511 - Introduction to Grant Writing

Places components of the grant writing process; including research, proposal writing, terminology, oral and written techniques, and specific focus; within broader context of nonprofit management. Introduction to perspectives of grant seeker and maker. Discover resources and compelling writing skills pertaining to proposal and letters of intent.

AMGT 512 - Grant Writing in the Arts

Places components of grant writing process within broader context of nonprofit management. Introduction to perspectives of grant seeker and maker. The grant writing process: research, proposal writing, terminology, oral and written techniques, and specific focus. Discover resources and compelling writing skills pertaining to proposal and letters of intent.

AMGT 513 - Technology in the Arts

The one constant in life is change. In today’s world, both technology and arts organizations are changing. This course will give a board overview of the technologies commonly used in entrepreneurial, small, and large arts organizations and examines the intersection of technology, management, and the arts.

AMGT 609 - Performing Arts Management

Bridging strategic planning and marketing; audience development; financial management; and board and volunteer management with issues of scheduling, ticketing and sales, mission integration and strategic challenges of new facilities, and growth and operations of existing ones.

AMGT 610 - Visual Arts Management

Covers the many facets of visual art gallery management, from practical considerations of daily operations to the broader examination of gallery’s role in art education, criticism, and art market. Topics such as exhibition coordination and installation, contracts, artist representation, fine art insurance, exhibition policies, budgets, and marketing are covered, along with the responsibility of educating a diverse public.

AMGT 620 - Legal Aspects in Arts Management

Overview of practical legal issues that will be encountered by arts managers of both for-profit and not-for-profit arts organizations, including contracts, copyrights, licensing, and for-profit and non-profit incorporation.

AMGT 640 - Programming and Project Arts Management

Provides both a theoretical framework for thinking about and assessing the value of various programming options and practical examples of the potential partners and resources available for program and project implementation.

AMGT 706 - Festivals and Special Events

Technical aspects of events and festival management. Topics may include cultural understanding, tourism, sponsorship, fund raising and development, logistics of scheduling and contracts, and the relationship to larger venues, marketing and sales, and budgeting.

AMGT 711 - Directed Readings and Project

Opportunity to engage in a more intensive study or project in arts management. Students partner with faculty member for intensive readings and project in strategy and planning in the arts, fundraising and development, entrepreneurial project work, arts marketing, arts policy and law, or other specialized areas pertinent to arts administration.

AMGT 752 - Arts Entrepreneurship

Lecture course in discovering and developing entrepreneurial skills in the arts. Students will conceive, develop, and present a for-profit or not-for-profit business plan and strategy; which will include model(s), market overview, management structure, along with revenue streams, an acquisition strategy, and technical and information technology strategies. Advanced course focuses on developing financial planning skills, funding strategies, marketing and arts sales.

AMGT 792 - Internship II

Provides a specific work environment to build on skills developed in the classroom and integrates work experience with specific academic exercises. Elective. Minimum 42 hours/credit.

Total: 36 credits


This information comes from the University Catalog.  Always refer to the University Catalog for official information relating to your program, and consult your academic advisor.


Arts Management Minor

Core Requirements (18 credits)

This information comes from the 2015-2016 University Catalog. Always refer to the University Catalog for official information relating to your program, and consult your academic advisor.

AMGT 405 - Seminar in Arts Management

Focuses on not-for-profit visual and performing arts organizations. Topics covered include the evolution of the field, the internal culture and structure, external influences, governance, planning, human resources, marketing, fundraising, financial management, economic impact, and other topics. Students will be introduced to a wide range of arts organizations, working arts administrators, and institutional models through field trips, guest lectures, readings, and institutional data.

AMGT 410 - Arts Advocacy

This course is an overview of advocacy and community engagement as practiced by the arts manager, artist, and educator. Students will learn to identify the need for community engagement and to develop successful techniques to implement outreach. Other topics will include accessibility, diversity, volunteerism, and governance.

AMGT 489 - Internship in Arts Management

Apprenticeship, internship, or project with organization or individual in the arts. Must be prearranged with the minor coordinator before enrollment.

Mini-Courses (2-3 credits)


Choose 2-3 credits from:

AMGT 402 - Professional Development

Seminar course that involves the development of workplace frameworks for success.

AMGT 471 - Introduction to Grant Writing

Course focuses on developing the skills necessary for successful grant applications for arts organizations. Study of relevant funding sources, awareness of available research materials, ability to construct coherent proposals, and defining fund-raising strategy for an arts organization.

AMGT 472 - Technology in the Arts

The one constant in life is change. In today’s world, both technology and arts organizations are changing. This course will give a broad overview of the technologies commonly used in entrepreneurial, small, and large arts organizations and examines the intersection of technology, management, and the arts.

Electives (6 credits)


Choose 6 credits from the following:

AVT 307 – Aesthetics Credits: 3
AVT 309 – Art as Social Action Credits: 3
DANC 390 – Dance History I Credits: 3
DANC 391 – Dance History II Credits: 3
GAME 230 – History of Computer Game Design Credits: 3
THR 201 – Stage Management Credits: 3
THR 202 – Literary Management Credits: 1
THR 203 – Production/Company Management Credits: 1
THR 355 – Moral Vision in American Theater Credits: 3
THR 359 – World Stages Credits: 3
THR 395 – Theater as the Life of the Mind Credits: 3
AVT 392 – Gallery Practices Credits: 3
AVT 395 – Writing for Artists Credits: 3
DANC 270 – Dance Production Lab Credits: 1
DANC 318 – Global Perspectives: World Dance Forms Credits: 3
DANC 372 – Advanced Dance Production Credits: 1
FAVS 352 – Ethics of Film and Video Credits: 3
MUSI 331 – Music History in Society I Credits: 3
MUSI 332 – Music History in Society II Credits: 3
MUSI 393 – Music Administration and Management Credits: 2
MUSI 401 – Impact of the Arts on Civilization Credits: 3
ARTH 374 – Art Now Credits: 3
ARTH 394 – The Museum Credits: 3
COMM 300 – Foundations of Public Communication Credits: 3
Note: the above courses may have prerequisites that must be met; see individual course descriptions in the University Catalog for details.

Total: 18 credits


This information comes from the University Catalog.  Always refer to the University Catalog for official information relating to your program, and consult your academic advisor.

Experiential Learning


Performing Arts Internship in Washington DC as part of the Arts Management Degree at George Mason University
The Washington, D.C., region is home to one of the nation’s largest concentrations of performing and visual arts organizations, providing excellent opportunities for internships.

Experiential learning through internships and special projects allows our students to apply the concepts learned through core coursework in management, policy, fundraising, and marketing, to innovative real-life projects. With an emphasis on influencing and sustaining the arts, students pursuing an arts management degree will grow their professional network, expand their understanding of their role in shaping the future of the cultural sector, and gain practical, hands-on experience in the field.

 

AMGT 742 - Internship I

Provides a specific work environment to build on skills developed in the classroom and integrates work experience with specific academic exercises. Minimum 42 hours/credit.

AMGT 792 - Internship II

Provides a specific work environment to build on skills developed in the classroom and integrates work experience with specific academic exercises. Elective. Minimum 42 hours/credit.

AMGT 599 - Special Topics in Arts Management

Provides opportunity to explore special and timely topics in arts management including theoretical and applied areas. Topics and credit vary; may be repeated for up to 12 credits taken under different topics.


This information comes from the University Catalog.  Always refer to the University Catalog for official information relating to your program, and consult your academic advisor.


Study Abroad Courses

Study Abroad in UK 2014

International Arts Management
England and Ireland
Summer 2016

Summer Session X (3 Credits – Graduate, 6 Credits Undergraduate)
Classes in Arlington, VA: May 16-21 & June 28-30
Classes in London: May 27 – June 9
Classes in Dublin: June 9 – 17

Application and full details available here.
For more information contact Professor Karalee Dawn MacKay at kdawn@gmu.edu.

Course Overview

This course provides an introduction to arts management concepts and issues in England & Ireland. Students will engage and explore London and Dublin’s rich historical and contemporary performing, visual and literary arts management traditions in two of the most culturally dynamic cities in Europe.

During eight classrooms sessions in Arlington, a thirteen-day session in London and a eight-day session in Dublin, students will conduct a comparative analysis of the artistic, financial, audience development, community outreach, and international professional management structures that influence the performing, visual and literary arts in England and Ireland today. Our time abroad will include guest lectures, discussions, on-site observations, workshops, exclusive guided tours and meetings with top executives, arts managers, cultural policy and diplomacy experts, entrepreneurs, and artists which will provide a broad understanding of how these diverse countries foster the performing, visual and literary arts at home and abroad.

People interested in the performing, visual and literary arts, development, arts policy, audience engagement, marketing and entrepreneurial and cross-disciplinary approaches to the arts will love this course.

PROGRAM FEE: $4475.00* (In-State/Out-of-State Student & Alumni Fee) *Subject to change.

***Applications due to CGE by March 18th***

INCLUDED IN THE PROGRAM FEE:

  • Tuition
  • Hotel (double occupancy) with Breakfast (London & Dublin)
  • Oyster Card for local transportation (Zone 1 & Zone 2 – London)
  • Flight from London to Dublin
  • Tickets to Six Performances (May include the West End, Bush Theatre, National Theatre, Old Globe Theatre, Abbey Theatre, Bewley’s Café Theatre)
  • Additional activities may include (but are not limited to): Old Globe Theatre Management Workshop; guided tours at the National Theatre, Old Globe Theatre, Abbey Theatre, Victoria & Albert Museum, Tate Modern, British Museum, National Gallery, National Museum of Ireland, Irish Writers Centre, Dublin Writers Museum among others); meetings with Dance UK, Bush Theatre, The British Arts Council, VisitBritain, Irish Arts Council, Project Art Centre, Trinity College/Book of Kells, and AMGT alumni living in England, among others.
  • Welcome & Departure Dinner

NOT INCLUDED:

  • International Airfare and Personal Expenses
  • Transportation to/ from the airport to hotel; Tube Outside of Zones 1 & 2
  • Lunch & Dinner (Two Dinners are Provided: Welcome and Departure Dinners)
  • Optional Performance Events, Trips and Tours

Scholarships and Funding for International Study

Many of our students have received funding through the Center for Global Education for the International Arts Management Courses.  Here are a few resources for funding your trip abroad.

Center for Global Education – Study abroad scholarships and other forms of funding

Office of Student Financial Aid – Loan, grant, and scholarship information for Mason students

“The best parts of the study abroad trip to the UK were meeting arts professionals and learning about their perspective on the arts, getting inspired from watching performances from a different culture, the camaraderie with my fellow classmates, and of course the food!”

Megan Merchant, Master’s Candidate, Arts Management.

Previous Trips

International Arts Management in Amsterdam Study Abroad Summer 2015

International Arts Management in Amsterdam – Summer 2015

This course was an introduction to visual and performing arts management in the Netherlands. Students were immersed in arts management traditions, and gained an understanding of the Netherlands’ continuing impact on culture throughout the world. The group enjoyed exclusive guided tours of museums and several national arts organizations, discussions and meetings with top designers, executives, directors, managers, cultural policy experts and artists, that provided an understanding of how this diverse and forward-thinking country fosters the arts and design. The course combined classroom sessions in Arlington, VA with an in-depth 15-day experience in Amsterdam, Rotterdam, The Hague, and Eindhoven.

Mason Arts Management students have the chance to study the arts in a global context through our faculty led study abroad programs.

International Arts Management in the UK – Summer 2014

This course allowed students to engage and explore London’s rich historical and contemporary performing arts management traditions in one of the most culturally dynamic and diverse international cities in the world. This course combined classroom sessions in Arlington, VA with an in depth and immersive experience in London, England and the surrounding area. With over three hundred dance, theatre and music performing arts organizations and venues, London provided an excellent opportunity to explore the historical as well as contemporary examples of European management models in a dynamic international city.

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Arts Policy in Sao Paulo, Brazil – Summer 2013

Dr. Carole Rosenstein and four arts management graduate students visited Sao Paulo, Brazil as a part of their study of Comparative Cultural Policy. The program was created together with two faculty members from the University of Sao Paulo Department of Cinema, Radio and Television: Professor Esther Hamburger, who studies the social impact of media and who, for more than  twenty years, has been a media analyst for the daily newspaper Folha de Sao Paulo; and Carlos Augusto Calil, who also teaches at USP and, for ten years, was Director of the Municipal Department of Culture, Sao Paulo. They visited arts and cultural facilities large and small, talked with artists and cultural policy makers, and traveled to Latin America’s largest classical music festival in Campos do Jordao.