Schedules
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Fall 2011 Schedule of Classes per day.
Tentative Spring 2012 Schedule of Classes per day.
Summer 2012 Offerings:
AMGT 740 Internal Internship (2 credits)
AMGT 790 External Internship (2 credits)
AMGT 790 External Internship (4 credits)
AMGT 711 Directed Readings and Project (1-6 credits)
AMGT 630 Viral Marketing & Social Media
Session: B (Start date: Monday, June 4. End date: July 25, 2012.)
Days: M, W
Time: 4:30PM -7:10PM
Instructor: Karalee Dawn
Credits:3
Location: Arlington, Founders Hall
AMGT 630 Viral Marketing & Social Media Credits: 3
This course examines the use of the Internet as a vital marketing tool between the arts organization and its audience. This course will focus on various Internet and social media marketing opportunities and strategies, online implementation of the marketing plan across multiple platforms, and the integration between the arts organization’s online and offline marketing strategies. This course will be broken into three components that focus on 1) Word of Mouth and Buzz marketing strategies 2) Website and Blog online content and layout, and 3) Social Media as part of the viral marketing plan. Through in class lectures, guest lectures and the discussion of relevant case studies, this course will explore how arts organization can develop and implement a viral marketing strategy that is cost effective and instills a unique branding element that allows for deeper connections and interaction between the organization, its audience and its various stakeholders.
Tentative Fall 2012 schedule of classes (per day).
For class locations and the latest updates on the schedule, please visit the official Mason Online Schedule of Classes.
Click the link to see the Academic Semester Calendar.
